Saturday, March 1, 2014

Social Marketing for Directors of Extension Services of State Universities and Colleges

What is Social Marketing? What is it Not? Why? How? These were the questions we tried to find answers during an intellectually " " session with 75 Vice Presidents and Directors of Extension Services during the Social Marketing session of the Executive Development Program of the Development Academy of the Philippines held last Feb. 27 at the Holiday Inn Manila Galleria Suites. 

Here's proof...

Here's more on Facebook (Click "Post" on the next line)..

For the lecture notes and other details, click here...

In case the link above does not work, here's the youtube video...


Saturday, February 22, 2014

Positively Contaminating Public Servants from the Social Security System

Positively Contaminating State Universities and Colleges

By February 27, 2014, I would have had 3 sessions with about 170 Vice Presidents, Directors and key officers of State Universities and Colleges attending programs of the Development Academy of the Philippines. Below are details of 1 of these sessions...

Click on the hyperlink "Post" below for the orignal Facebook message.

Wednesday, December 12, 2012

Blue Blog by Blue Blog

Let's spread the blog-flu into a blue community

Register your blogs here by clicking comment and typing according to the format below.

Follow my lead (sample comment below)

Blog Title
Blog Subtitle (if applicable)
Blog Url

Sample comment/ post
Improving Quality of Life
Everything in Life is Both Business and Personal: Bookmarks to a Better Life

Friday, July 2, 2010

A Challenge to Doctors Taking the MBA- How Do You Contaminate Your Markets?

After reading the various posts on this blog ("Nature is the Best Designer", "Birth of Contamination Marketing 1N1", "Contaminate Your Market: Spread Your Message Like Positive Flu",  list and explain at least 3 ways you plan to "positively" contaminate your primary target markets.

Pls. click on the comments portion on the bottom of this article to put your comments.

Contaminate Positively!
Prof. Bong De Ungria, MBA

Monday, November 9, 2009

Nature is the best designer!

Time and again, nature has proven to be the best designer, architect, engineer, and doctor. Man has made breakthrough leaps in technology after taking cues from how nature has done it. Modern airplanes, athletic shoes, weatherproof clothing, natural medicine are just some of the applications which used natural benchmarks to break through the norm of the tried and tested.

Contamination Marketing uses the model of the "H1n1" flu virus to generate innovative ways of effectively spreading your marketing message (if you are the contaminator) or defending against it (if your competitor is using it against you.) Contamination marketing includes all types of viral marketing and buzz marketing  but has a larger scope since it does not limit itself to word of mouth or social networks. It is also not limited to small budgets as it can also include some forms of advertising, sales promotions, public relations and direct marketing.
Bong De Ungria, Nov. 2009

Friday, August 28, 2009

Birth of "Contamination Marketing 1N1"

Contamination Marketing 1N1 refers to the effective use of marketing communication techniques to reach target markets within the time and budget that is available to the message sender. The 1N1 has been included as a suffix descriptor to the concept to represent 2 parallels: (1) to how the current A(H1N1) virus has rapidly spread at low cost and huge impact worldwide, and (2) common use of 101 (say Science 101) to represent everything that is basic and integral to a subject matter. The marketing message content is generally the same as that contained in traditional modes of communication like advertising, public relations, sales promotions, personal selling and direct marketing. What differentiates "Contamination Marketing 1N1" is the cost,  form, execution, speed, and impact of the communication. Here are 5 key characteristics of Contamination Marketing 1N1, which are similar to how a flu is spread during an epidemic:
1. Rapid spread from source to new "contaminee"
2. Low cost of transfer per contaminee
3. Cannot be contained by traditional barriers like geography, politics, economics, culture & business
4. Evolves and mutates as the market reacts to the infection
5. Leveraged effect as a small contamination produces huge and lasting impact to the individual and to the total market

Contamination marketing 1N1  is particularly useful to small and medium sized companies and entrepreneurs with limited marketing budgets. However, even large companies can use contamination marketing 1N1 to complement their existing programs.

The "contamination marketing 1N1" concept was initially developed by Prof. Remigio Joseph De Ungria as part of the preparations for the 18th AGSB Marketing forum held Aug. 28, 2009. Copyright registration for the concept is now on-going.