Time and again, nature has proven to be the best designer, architect, engineer, and doctor. Man has made breakthrough leaps in technology after taking cues from how nature has done it. Modern airplanes, athletic shoes, weatherproof clothing, natural medicine are just some of the applications which used natural benchmarks to break through the norm of the tried and tested.
Contamination Marketing uses the model of the "H1n1" flu virus to generate innovative ways of effectively spreading your marketing message (if you are the contaminator) or defending against it (if your competitor is using it against you.) Contamination marketing includes all types of viral marketing and buzz marketing but has a larger scope since it does not limit itself to word of mouth or social networks. It is also not limited to small budgets as it can also include some forms of advertising, sales promotions, public relations and direct marketing.
Bong De Ungria, Nov. 2009
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